Communication is the basic concept in explaining globalization. Globalization can be observed as the worldwide expansion of a functionally differentiated European society through intercultural communication. In this society, since the 17th century, intercultural communication has assumed the form of a modernist ethnocentrism based on values such as knowledge, pluralism and individualism. During the 20th century, historical changes created the necessity for new forms of intercultural communication. In the last decade of that century, a transcultural form of communication based on dialogue was proposed as a basis for cross-cultural adaptation, a creation of multicultural identities and a construction of a hybrid multicultural society. However, this transcultural form creates paradoxes and difficulties in intercultural communication, mixing the preservation of cultural difference with the search for synthesis. Consequently, a new form of intercultural dialogue, dealing with incommensurable differences and managing conflicts, is needed to create coordination among different cultural perspectives.
International Communication Gazette, February 2006 vol. 68 no. 1 53-69